DATA PENELITIAN TAHUN 2026

No	Nama Peneliti	Judul Penelitian	Jenis Hibah	Indeks
1	Dr. Hj. Andi Adawiah, SE., MM	Analyzing political parties’ marketing manifestos for election 2024: a case study of Pakistan	Internal / Institusi	Scopus Q2
2	Dr. Hj. Andi Adawiah, SE., MM	IT Service Quality as A Moderator Between Digital Attendance Application Usage and Employee Performance: Evidence from Indonesian Local Government	Internal / Institusi	SINTA 2
3	Dr. Hj. Andi Adawiah, SE., MM	Leveraging machine learning for sustainable smart farming in rural landscapes	Internal / Institusi	Scopus Q2
4	Dr. Hj. Andi Adawiah, SE., MM	Theorizing the Concept of Smart Citizen: Understanding Its Role in Decision Making Using UMEGA Model	Internal / Institusi	Scopus Q4
5	Dr. Hj. Andi Adawiah, SE., MM	Integrating Big Data and Machine Learning to support smart village decisions for agricultural productivity improvement	Internal / Institusi	Scopus Q4
6	Dr. Hj. Andi Adawiah, SE., MM	Implementing rule of law through open government: understanding concept with a scientometric analysis	Internal / Institusi	Scopus Q1
7	Dr. Hj. Andi Adawiah, SE., MM	Social Responsibility Towards Animal: Understanding Marketing of the Book “The Case of Animal vs. Man	Internal / Institusi	Internasional Non Q
8	Dr. Hj. Andi Adawiah, SE., MM	Understanding Internet Freedom’s Impact on Branding Marketing Sustainability in Pakistan and Indonesia	Internal / Institusi	Internasional Non Q
9	Dr. Hj. Andi Adawiah, SE., MM	Dual Pathways to Performance in Manufacturing Companies: Rethinking Competency, Culture, and Job Satisfaction	Internal / Institusi	SINTA 2
10	Dr. Muchlis Abbas, SE., MM	Digital and Social Media Marketing as a Core Strategy in Higher Education	Internal / Institusi	SINTA 3
11	Dr. Muchlis Abbas, SE., MM	Adaptive Marketing Strategy for Sustainable Competitiveness: The Role of Digital Transformation and Innovation Resilience	Internal / Institusi	SINTA 3
12	Dr. Muchlis Abbas, SE., MM	Model Bisnis Berkelanjutan melalui Pemasaran Digital dan Green Finance berbasis Ekonomi Sirkular dan Zero Waste dalam Meningkatkan Kesejahteraan Petani Kopi	Eksternal/ Dikti	Proses
13	Dr. Nurmal, SE., MM	The Influence of Work Motivation on Employee Performance in the Hospitality Industry	Internal / Institusi	Non SINTA
14	Dr. Amrial, SE., MM	Integrasi Technology Acceptance Model dan Loyalty Theory pada Adopsi QRIS dan PayLater oleh UMKM Ritel	Eksternal/ Dikti	Proses